A Corporate Marketing War – Swiggy Vs Zomato

Category: Education

Nowadays, everything is becoming digitalized, and every sector is booming tremendously due to this trend. “Your pack has arrived at the doorstep” is a message that has become familiar to many of us. It’s the notification we receive after our food order has been delivered by a delivery partner. More and more people are now choosing to order food online instead of eating at a restaurant. According to data, the number of people calling restaurants directly to place an order has reduced significantly since the emergence of food delivery apps. In the Indian market, there is intense competition between two popular food delivery platforms, Swiggy and Zomato.