How do you find the right keyword for your content marketing efforts?

Category: Academics

How do you find the right keyword for your content marketing efforts? The significance of keyword research is changing. When you consider search terms that people enter into search engines, you’ll find the exact words and phrases your target audience is most likely looking for. That insight can have an impact on more than just your content strategy. It can also help to inform your overall marketing strategy. In the most recent keyword search rules for search engine optimization (SEO), search terms remain essential, as does the intent behind the keyword. This revelation sheds light on why people search for keywords in the first place. If the content related to the keyword assists the searcher as a solution to their intent, it is ranked higher. Unfortunately, many marketers struggle to find the right keywords, often because they are perplexed or intimidated by the task or don’t know where to begin. Some people play it safe with high-level keywords, making little progress while unsure how to change them. Some people guess which keywords to use. Others take a spray-and-pray approach, hoping for the best. Some don’t even target keywords at all. (If you fall into any of these categories, don’t be too hard on yourself. We, too, have committed all of these sins at some point in the last decade.)