How Will Big Data Impact Effective Lead Generation for better Conversions?

Category: Technology

People are looking for information (read products and services) all across the web. You, as a salesperson might have an offering but the problem is - what are the chances that the person interested in it will find you and reach across to you? Frankly, the chances are quite less. So what do you do to increase your chances to make a sale? Well, obviously the best thing you can do is to find and reach across to that person before he decides to give his money to someone else. But how to do that? Traditional lead generation methods are only so effective as to give you an excuse of an alternate to shooting in the dark. The generated lead data is limited, the windows are short, the targets are big, the work is harder and the results are uncertain. The conversion rates can well be compared to the conversion rate of a toiling army of bees for one drop of honey.

A decade ago, most salespeople would  agree that the traditional methods only  took them so far in terms of conversion  rates. The data was too limited or  redundant and took too long to  accumulate but the silver lining, if we can  call it that, was that because it was too little, it was easy to process. You got 30 leads, you go and do your salesperson thing with 12 based on some quick prospecting/scoring and depending on how good or lucky you are, you score a couple.

Then five years ago to until recently, salespeople were agreeing that the contemporary methods with the power of web and social media, brought improved capabilities in data acquisition and reach but still something was keeping them from milking that cow. You’d think with all that talk about shrinking degrees of connection, businesses increasing their online presence and all, you’d be better off than mere 3% growth.

Yes, something was definitely missing from the picture. And that something was to do with this - “Having access to a lot of data means nothing if you don’t have a way to utilise it...to its full potential.”.. Know more about- How Will Big Data Impact Effective Lead Generation for better Conversions?