IMPORTANT METRICS DEVELOPERS MISS WHEN MAKING GAMES – USER ENGAGEMENT AND RETENTION

Category: Web Design

You might be aware that user engagement is not just another marketing gimmick. It is a survival approach in the wild digital marketing world, as well as a way for your company to stay afloat. Almost every day, a new app is launched. With some, we see the hype, but after some time, they vanish. This pop and fizzle are because most game developers forget the importance of user engagement during the game development process. With billions of desktop and mobile apps as well as a higher expectation for a user-friendly interface, user retention and app engagement are vital in converting a first-time, curious user into a long-term active user.