Internal Marketing Vs External Marketing

Category: Business

When people hear the word “marketing,” they frequently assume that it refers to targeting customers with messages and content, but this is only one aspect of the concept. Marketing as it is widely understood is essentially external marketing, whereas telling your staff about your brand identity is internal. Internal and external marketing have quite different goals, even if brand identity and values should be expressed for both. Your business may benefit from recognizing the significance of both types of marketing, whether you’re implementing a comprehensive campaign plan to promote a new product or service or raising workplace awareness through identity reinforcement. Utilizing both marketing channels strengthens the overall brand identity.