Online Sales Training for The New Normal

Category: Technology

Every business in the world is trying to figure out how to transition to an online and hybrid setting; it’s more important than ever for you to train your team on collaborating and connecting with new customers in a virtual setting. But how does one navigate the ton of online collaboration software and video conferencing tools? What are the important factors to consider in a virtual sales meeting? Read this article for tips to help you create an effective online sales training program. New normal vs. the old way of doing things The remote and hybrid sales process is very different from the traditional sales process that we have used for decades. As all of us have figured out by now, through endless online presentations and attending endless virtual meetings, you can’t just take the practices that worked in person and use them as-is in a virtual setting. We need to figure out ways of overcoming the hurdles of distance and screen sharing to build personal relationships. Four Things to Consider Elevating your presence In the past, our communication through email, and other digital channels, was sometimes formulaic and generic. This wasn’t such a big deal as we could always forge a bond when we met in person and allowed our personality to show through. But today, when all your interactions happen online, you and your sales team should try to form bonds and connections during remote presentations. We recommend changing the way you use your video during conference calls, especially when you are sharing your screen. Most video conferencing platforms focus on the screen share and the data you are presenting versus your presence. You usually become a tiny little postage stamp on the bottom of the screen, and this is not going to create lasting impressions. You need to realize that your image, your presence, is as important as your data and create a canvas where you can be beside your content and stand out. If done properly, you have the chance to create a more meaningful interaction with your potential new clients and form a closer personal connection. A lot of video meeting platforms and remote work tools tend to prioritize and focus on your data and not your presence. Reactiv SUITE allows you to deliver your sales pitch next to you on screen. You can resize yourself, or the content, at any time in order to be more dynamic. If you want to look your customer in the eye, make your image larger or if you are sharing multiple pieces of data, make yourself smaller. With you on the screen, your leads are more likely to give you their full attention and less likely to start multitasking (as so many of us generally do). Your presence is no longer controlled by your video conference app, you are in control of how you and your data are portrayed.