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    blog address: http://www.innovationmanagement.se/2014/10/29/should-i-talk-about-my-co-creation-partners/

    keywords: Innovation, Innovation Management, Online Learning, Innovation Training, Collaborative Innovation, Product Innovation

    member since: Nov 9, 2014 | Viewed: 250

    Should I Talk About My Co-creation Partners?

    Category: Education

    Research and practice have investigated firms’ benefits of co-creation with external stakeholders, such as more creative ideas, reduced development costs, and improved product quality. However, little is known about how consumers perceive products and their firms that communicate about such co-creation activities. Using two experimental studies, we investigated how consumers’ knowledge about the involvement of different types of stakeholders during the collaborative innovation process changes the adoption of new products.



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