The Emergence of VOD and Linear Streaming Trends in OTT Landscape

Category: Technology

The Emergence of VOD and Linear Streaming Trends in OTT Landscape VOD or Video-on-Demand refers to the capability to access digital content and media anytime and anywhere. If you are aware of the OTT channels such as Netflix, Hulu, Disney+, and more, you’re probably familiar with VOD or the ability to navigate through a media library and press play to start watching. Hence, known as “Video-on-Demand”. The two primary types of VOD are SVOD or subscription-based VOD and AVOD or ad-supported VOD. On the other hand, linear streaming denotes streaming programs that air 24x7 where the viewers can not control what they watch. It is very similar to traditional TV since shows are aired during pre-decided time slots. However, the difference is linear streams are administered over the internet via an OTT service instead of a cable provider. They can in time blocks or 24 hours a day and 7 days a week, such as 2:00 PM- 12:00 AM. A remarkable example of a linear streaming channel is Pluto TV with multiple streams running 24x7 simultaneously.