The Rise of OTT Streaming Solutions Amid Covid 19 Pandemic

Category: Technology

Industry analysts and media experts may have been declaring the age of OTT media for a while now but it took a pandemic for the era to truly arrive. Given the existing scenario across the globe where minimum cinema halls are into play, video streaming platforms are having their moment in the sun. With millions of viewers cooped up at home or following social distancing guidelines, OTT consumption has skyrocketed through the roof. Undoubtedly, the internet revolution has driven the popularity of Over-The-Top Streaming services in recent years. The greater convenience offered by such platforms is worthy of recognition. On-demand media streaming services have made it easier for users to access content from any device- from smart TVs and computers to mobile phones and tablets. Another crucial consideration is has been the low price plans offered by OTT platforms and service providers and in the duration of 2020-2021, we’ve witnessed its adoption like never before.