What is Search Engine Optimization?

Category: Business

Search engine optimization is one of the most effective and vital tools of Search Engine Marketing used for bringing traffic to your website. It is not just a game of keywords. It is a process that involves carefully tuning meta tags, texts, headings, graphics and internal linking of the site. This helps the search engines easily understand what you are offering. The final goal is to enhance your website’s visibility in search results by a better understanding of keywords relevant to each webpage. By optimising these vital aspects of web design, you can attract organic traffic from users actively searching or using products/services similar to yours!